Apple Jack

In 2010, Estrella Damm used the coasts of Menorca as the background for its summer campaign. This time, the music was provided by the Australian group The Triangles performing their 2005 hit song Apple Jack. 

Raise your hands and sing it with me
Sometimes the strongest and most wonderful things are those we cannot see
Sing a song, sing a song
About how things seem more important at night

Raise your hands and sing it with me
Sometimes the strongest and most wonderful things are those we cannot see
Sing a song, sing a song
About how things seem more important at night

So sing apples, sing drumkits
Sing moonlight, sing lungfish
And sing a song mitochondria
Whoa whoa whoa whoa whoa whoa

Raise your hands and sing it with me oh,
Sometimes the strongest and most wonderful things are those we cannot see

Summercat

Probably the catchiest (la mas pegadiza ) song Estrella Damm chose for its summer commercial spot was in 2009, by the Swedish band Billie the Vision and the Dancers, who performed their hit Summercat, originally released in 2004. That carefree (despreocupado) summer took place on the island of Formentera. 

I kissed you good bye at the airport.
I held you so close to me.
I said So here we are now and I cant stop from crying Lilly.
And you said Hey hey hoo, you know this is the way to go
You will forget about me when Im on that plane.
Forget about me when Im on that plane.

Tonight tonight tonight tonight
I wanna be with you Tonight tonight tonight tonight
I wanna be with you tonight

The plane took off and my love went with it.
The chilly wind whipped my both cheeks hard.
And the man next to me said Everything is gonna be alright.
I said Nothing is gonna be alright, but thank you anyway.
And then I saw your face in the airplane window.
I waved my hands and I shouted to you:

Tonight, tonight, tonight, tonight
I wanna be with you tonight, tonight, tonight, tonight
I wanna be with you tonight

I wore a T-shirt and my worn out hat.
Abandoned as a summer cat.
And as I stood there as a broken hearted I realized you got the car keys still.
So I broke into my own old car.
I fell asleep on the passenger seat.
I dreamed of summer sex with you and you whispered in my ear:

Tonight, tonight, tonight, tonight
I wanna be with you tonight, tonight, tonight, tonight
I wanna be with you tonight
Why can’t you leave me tomorrow instead?
Why can’t you leave me tomorrow instead?

And above the clouds she said to herself I can’t believe how naive a man can be.
That’s why I love you so and that’s why I can’t be with you

Tonight, tonight, tonight, tonight
I wanna be with you tonight, tonight, tonight, tonight
I wanna be with you tonight

I Wish That I Could See You Soon.

For its 2011 summer campaign, Estrella Damm decided to film on the Catalan coast using the restaurant El Bulli, by the renowned Catalan chef Ferran Adrià, as the backdrop [1]. This time the French group Herman Düne provided the music with their 2007 hit I Wish That I Could See You Soon. Of course, many here in Spain had never heard of the song until the beer company decided to use it for their commercial, when it became one of  the "songs of summer". Below the video of the commercial, you can find the lyrics and the original video.

I had to leave you and go away,
But I think about you every day,
In the morning and in the afternoon
I wish that I could see you soon.

And when I held you I felt so fine,
It was like there was nothing left on my mind,
It was like Rockaway Beach in the month of June,
I wish that I could see you soon.

I have no plans to meet you babe,
I had a million things to do babe,
But it hit my heart with a harpoon [2],
I wish that i could see you soon.

The angels go
How long till you can see her?
And I'm like - the sooner the better.
Do you really think she'll wait for you?
Well, I have no way to say and there's nothing I can do.
Well, I have no way to say and there's nothing I can do.
 Go!

(Not I see?)
Now that I'm across the sea,
I wonder if you're gonna wait for me,
Or if you're gonna find a new boy to spoon [3],
I wish that I could see you soon.

And if you wait a little, my pretty friend,
Until I come back to hold your hand,
Will be like bugs [4] when they break through [5] the cocoon [6],
You know, I wish that I could see you soon.

It has been a while since I felt like this,
And now I've found someone I really miss.
Under the sun, under the moon,
I wish that I could see you soon.

Angels!
How long till you can see her?
And I'm like - the sooner the better.
Do you really think she'll wait for you?
And I'm like -
There's no way to say and there's nothing I can do,
And there's no way to say and there's nothing I can do.
-- go!

How long till you can see her?
And I'm like, well, the sooner the better.
Do you really think she'll wait for you?
And i'm like -
There's no way to say and there's nothing I can do,
And there's no way to say and there's nothing I can do,
And there's no way to say and there's nothing I can do,
No way to say and there's nothing I can do.

[1] telon de fondo, [2] arpón, [3] liarse, [4] bichos, [5] atravesan, [6] capullo

You Can’t Say No Forever

Every year, Estrella Damm’s summer advertising campaign, features  an idyllic, youthful commercial with a catchy song. This year’s song is called You Can’t Say No Forever by the Swedish group, Lacrosse. Below, is the Estrella’s commercial with the Serra Tramuntana, recently named a World Heritage Site, in Mallorca as the backdrop.  Further below are the lyrics and the band’s official 2008 video.

There are still some things I’d like to say to you
Some things you should see
but since we're not that close no more
I’m gonna have to let it be [1]

Although it’s really annoying,
and is bugging [2] me a lot
I'm just gonna be quiet,
and maybe you will work it out - but i doubt it

You cant say no forever, no no no,
sometimes you should let it slide [3], ah ah ah aaaah,
I know I’m not so clever [4], no no no no,
but you’re not the picky [5] kind.

Sometimes when I call you,
I just feel like hanging up [6]
You’re not getting any older
and it never seems to stop.

Now if I was you’re boyfriend/girlfriend,
I would tell you all of this
But since we’re not together
I’m not saying anything at all

You cant say no forever, no no no,
you have to let me in, ah ah ah aaaah,
You are really stubborn [7], no no no no,
but in the end I always win

Badadaaddadaddadaaaaaaa bada da ba da da

[1] dejarlo estar, [2] fastidiando, [3] haz que te resbale, [4] listo, [5] quisquilloso, [6] colgar, [7] tozudo